JLS Support Team GB with the Links of London Team GB Band


The UK’s top boy band JLS have announced a collaboration with the Official Jewellery Designer for 2012 – Links Of London.

Best known for their music, the band are also known for their love of sport and keeping fit. Having recently filmed the video for their Sport Relief single ‘Proud’, the four also got the chance to meet some of Britain’s leading athletes including Louis Smith and Rebecca Adlington.

Following the Sport Relief shoot, JLS commented “We were so inspired by their dedication to their sport. We want to show our support for the whole of Team GB by wearing the Links of London Team GB Band!”

To help launch the campaign, the boys took part in a fun Olympic-themed photoshoot at the base of the iconic London Eye with their Links Of London Team GB Bands!