How To Use Your Book To Build Your Business


“My consulting revenue has grown by 6 figures after my book was published. I
was able to get more leads, close more business and increase my fees because I
am an author.”
– Michael Griego author of “42 Rules to Increase Sales Effectiveness”

If you are an entrepreneur, consultant, professional speaker or coach you spend
a great deal of time marketing your products and services. Your goal is to get
your message to as many potential customers as possible. But each year it
becomes more difficult to differentiate yourself when so many of your
competitors are trying to do the same thing.

You can become the recognized expert in your field and build a thriving business
by writing a non-fiction book. A book isn’t just a book… it’s probably the
most effective marketing tool out there for independent professionals. Your
book is the platform from which you build your brand and your business. Here is
a list of just a few of the ways our authors use their books to build their

Build a brand. Use your book as a branding tool. Create paid products and
services on the same topic as the book. For example, your book could become an
e-course, an audio book, a series of podcasts or radio shows, special reports,
part of a book series, a teleclass, webinar or DVD.

Get more clients. There’s nothing like giving a book you wrote to a prospective
client. In the “old days” we created expensive printed proposals with all sorts
of graphics but a printed book is far more impressive and shows your potential
client that you are an expert in your field. Close more deals by including a
free book for every team member you will work with on the project.

Get free media coverage. Media outlets like newspapers, magazines, television,
radio shows and blogs need a constant stream of new stories to keep readers
engaged. Pitch your book to journalists for review and offer yourself as an
interview subject. Chances are you, as an author, will receive much more
coverage than someone without a book.

Make money. Sell your books on your website, bookstores and online book
retailers. Take them to speaking engagements and sell them at the back of the
room. Package your book with other products. Build an affiliate program and
have your affiliates sell your book for you.

Increase your search engine rankings. The number one way to increase your
search engine rankings is to have incoming links from a variety of reputable
websites. Get these links by offering your book for free to online book
reviewers and ask them to include a link to your website in the review.

The possibilities are endless when it comes to using a book to build your
business. A good book can be used as a marketing tool for many years as long as
it is relevant. Now that you know a book is the best marketing tool you can
have what’s stopping you from writing one?

©2012, 42Rules, a Division of Impact Marketing Group. Reprints welcomed so long
as the article is reprinted intact and all links are made live.

Author Laura Lowell is the creator and Executive Editor of the 42Rules(tm) book
series. The 42Rules(tm) book series is founded on the belief that most subjects
can be summarized into 42 distinct areas that capture a topic’s essence. Learn
more about how you can become a 42Rules(tm) author by visiting and follow our publishing blog for writers at