A quote from Tim Berners-Lee
It seems that this is what the web has naturally come back to, it may well become even more social than it is now with any commercial use of the web generated through recommendation via the present and future social networks such as Facebook and Twitter.
“The web is more a social creation than a technical one.
I designed it for a social effect — to help people work together — and not as a technical toy.
The ultimate goal of the Web is to support and improve our web-like existence in the world.
We clump into families, associations, and companies.
We develop trust across the miles and distrust around the corner.”—Tim Berners-Lee, Weaving The Web