The 1,000,000th Discovery built at Jaguar Land Rover’s manufacturing facility in Solihull, now leads the convoy on the Journey of Discovery overland expedition from Birmingham to Beijing, and aims to raise £1million for the International Federation of Red Cross and Red Crescent Societies in Land Rover’s most ambitious fundraising project ever.
To celebrate the millionth Discovery and to showcase the vehicle’s unique versatility and breadth of capability, Land Rover’s Journey of Discovery will cover 8,000 miles in 50 days from its birthplace in Birmingham, UK to one of its fastest growing markets, Beijing in China.
It aims to raise £1 million for the International Federation of Red Cross and Red Crescent Societies’ (IFRC) water sanitation project in Uganda.
The journey will pass through 13 countries – UK, France, Switzerland, Italy, Austria, Hungary, Ukraine, Russia, Kazakhstan, Uzbekistan, Kazakhstan, Kyrgyzstan, China – focusing on interesting stories en-route to provide engaging video, image and written content. This will include joining avalanche teams in the Alps, driving through a Cold War submarine city and even joining a trip into the heart of Chernobyl.
Follow us on our journey and please help us reach our target.